Moneycontrol Bureau Nine months into the business, Vistara--a joint venture between the Tatas and Singapore Airlines--is already facing rough weather in the fiercely competitive Indian skies. At the time of its launch, Vistara had promised to shake up the market. Rather than be dragged into a never-ending fare war, the airline chose to position itself in the premium segment, and live up to its slogan of “Fly the new feeling”. Towards this end, Vistara came out with an exclusive ‘three class seat configuration’ — offering 36 Premium Economy Seats besides the usual Business Class and Economy Class. But looks like Vistara may have overestimated the Indian flier's desire for exclusivity. And this is why it has flown with more-than-expected---around 40 percent-- empty seats.
“What did not turn out as planned was the load factor in the business class in the first few months,” Vistara’s chief executive officer Phee Teik Yeoh told Livemint .
10/10/15 Moneycontrol.com
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“What did not turn out as planned was the load factor in the business class in the first few months,” Vistara’s chief executive officer Phee Teik Yeoh told Livemint .
10/10/15 Moneycontrol.com
